ARTICLES

At a time when several large medtech companies are stepping back from the spine market, the Viscogliosi brothers — pioneers, investors, and key architects behind some of the most relevant spine innovations of the past two decades — are quietly executing a bold consolidation strategy that deserves closer attention. From Pioneers to Strategic Builders Marc, John, and … [Read more...] about The Quiet Return of the Viscogliosi Brothers to Spine Leadership

Today,I came across a LinkedIn post about a spine-focused meeting organized by a Spanish company, where the central topic of discussion was whether “trends” or “fashions” exist in spine surgery. This sparked my interest because it’s a highly relevant question in today’s rapidly evolving medical landscape, with new technologies like robotics gaining attention alongside older … [Read more...] about Are There Trends in Spine Surgery? Do we follow what’s best… or just what’s new?

Endoscopic spinal surgery is becoming an important alternative to traditional open spine surgery by offering less invasive options with faster recovery and fewer complications. This technique uses very small incisions, usually under an inch, along with specialized tubular retractors and a high-definition endoscope to provide surgeons with a clear, magnified view of the spine. … [Read more...] about (UPDATED 2025): Starting Spine Endoscopy? Best Companies to Consider and Why the Market Is Heating Up!

Placing pedicle screws in the spine demands precision, speed, and safety. These three principles are critical to minimizing complications, avoiding neurological injury, and achieving optimal clinical outcomes. In recent years, we've seen a technological shift with the emergence of robotic systems and advanced imaging solutions, offering greater accuracy and … [Read more...] about Insert pedicle screws more precisely and safely without a robot or navigation system? Which are the alternatives in 2025?

Robotic surgery is experiencing unstoppable growth across all surgical fields, and spine is at the forefront of this transformation. Robotic systems like Medtronic’s Mazor X and Globus Medical’s ExcelsiusGPS are changing the way spinal procedures are performed—bringing sub-millimetric accuracy, greater control, and enhanced safety to the OR. These platforms are especially … [Read more...] about Thinking About a Spine Robot? Your 2025 Guide to the Best Models, What’s Coming, Why You Need One, and Which Is Truly the Best?

This article rightly points out that attracting and retaining talent isn’t achieved through stylish offices or trendy events but through strong and genuine foundations. It emphasizes four essential elements: a clear and meaningful vision, leadership that inspires, fair compensation, and a culture that genuinely recognizes and empowers individuals. It also highlights the risks … [Read more...] about Reflections on the Four Pillars That Truly Retain Talent: Our Perspective

Medtronic’s announcement to spin off its diabetes business into a separate, publicly traded company surprised many. After all, diabetes is one of the fastest-growing global health challenges, and the technology supporting it — from smart insulin pumps to continuous glucose monitors — is advancing rapidly.But as the dust settles, the logic becomes clear: focus, operational … [Read more...] about After Diabetes, Could Medtronic’s Spine Division Be Its Next Spin-Off?

A few months ago, we received numerous inquiries from our readers asking whether Globus Medical had finally surpassed Medtronic as the global leader in spinal technologies. Rather than speculate, we opted to wait for a clean, data-driven comparison between both companies’ most recent results. Although Medtronic operates on a fiscal calendar and Globus reports on a standard one, … [Read more...] about The Crown Is Still Medtronic’s… For Now!

Last week, Globus Medical reported its Q1 2025 results, and truth be told, many of us in the spine market were left with mixed feelings. Not disappointment, exactly, but perhaps a sense that expectations, particularly those fueled by previous quarters, weren’t fully met this time. Since the acquisition of NuVasive, Globus has made no secret of its ambition to catch and … [Read more...] about Just Reflective, Not Disappointed: Globus Medical’s Bittersweet Q1 2025

This morning I came across an article on LinkedIn that I found genuinely insightful ( The Back Office Reality of Sales Compensation by Mike Kosikas ). It offered a well-structured explanation of how commercial compensation plans are built — the logic behind protecting margins, evolving incentive schemes, and balancing budgets. It made solid points and reflected the challenges … [Read more...] about No Sales, No Company — It’s That Simple!

I recently came across an article on LinkedIn that really resonated with me. The author, a surgeon, shared a personal anecdote about a family trip to Hawaii, where his son got caught in a dangerous ocean current. Just in time, the Hawaiian Water Patrol arrived on a jet ski and pulled him to safety. He then made a compelling analogy: in the operating room, sales reps often play … [Read more...] about The Unsung Guardians of the OR

As we move into February, it's remarkable how quickly things are evolving in the Spine market. In just over a month, we have been confronted with two significant pieces of news involving major competitors: Stryker and Globus Medical. As many of you know, Stryker sold its Spine business to V.B (Viscogliosi Brothers) just two weeks ago, and more recently, Globus Medical acquired … [Read more...] about Sunday Reflections on the Changes in the Spine Market!

Globus Medical’s acquisition of Nevro Corp. is more than just a business deal. It’s a bold move that could reshape the company’s direction and make a real difference in how chronic pain is managed. So, what’s behind this acquisition? Let’s dive into the key reasons and see why it could be a game-changer for both the company and the people who need better pain … [Read more...] about What Are the Strategic Reasons Behind Globus Medical’s Acquisition of Nevro Corp.?

Stryker’s recent decision to divest its spinal implant business marks a significant shift in the medical device industry. This move allows the company to focus on higher-growth, more profitable segments like robotics and vascular medicine. However, it also will enable competitors to strengthen their position in the spine market. For VB Spine, success will depend on execution: … [Read more...] about Stryker’s Spine Business Sale: A Smart Move or a Missed Opportunity?

Artificial intelligence (AI) is undoubtedly one of the most significant technological trends shaping the future of many sectors, and healthcare is no exception. However, for those of us working within the spine surgery market, it is crucial to understand how this technology can specifically impact our field. The study published by AO, titled Current Applications and Future … [Read more...] about What Role Will AI Play in the Future of Spine Surgery?

Biotechnology is experiencing an exciting revolution, with gene therapies at the forefront of this transformation. The ability to cure serious diseases with just a single dose is groundbreaking and promises to reshape medicine as we know it. However, a report by Goldman Sachs raises an important question that challenges this optimism: Can cures truly be a sustainable business … [Read more...] about The Dilemma of Gene Therapies: Can Cures Be Sustainable? How Does This Impact the Spine Market?

In the spine business, certain questions frequently arise: Is the presence of a sales representative in the operating room necessary? Does their involvement increase the company’s risk exposure? While these concerns are valid, the evidence points to a clear conclusion: sales representatives play a critical role in ensuring the success of surgical procedures. Their presence … [Read more...] about The Importance of Sales Representatives in the Operating Room: Supporting Spinal Surgeries

In the vast and varied world of medical devices, each market presents its unique challenges and demands. From surgical instruments to prosthetics, every segment requires skilled professionals to ensure the success of its products. Yet, among all these areas, spine implant sales representatives stand out as some of the most complete, highly trained, and committed professionals … [Read more...] about The Navy SEALs of Medical Devices: The Exceptional Work of Spine Reps!

In recent years, Globus Medical has pursued a clear and ambitious goal: becoming the leader in the spine market. Meanwhile, Medtronic Spine has focused on defending its position against Globus. This strategic battle has driven significant moves that are reshaping the industry's landscape. Globus Medical's Strategy: From Challenger to Contender Globus faced two major … [Read more...] about Has Globus Already Surpassed Medtronic in the Spine Market? Can J&J Find Its Way Back to the Top?