ARTICLES

I know what I’m about to say may sound unusual, and many of you might not agree at first. But I’m also sure that everyone who truly knows this market will understand exactly what I mean.In the spine implant industry, the role of the sales representative is quite unique. Unlike in other fields, surgeons do not “buy” implants in the traditional sense. Their choice depends not … [Read more...] about Can a Spine Sales Rep Be as Crucial as the Implant Itself?

Some thoughts on distributors and their current role.... Markets evolve over time, and the spinal implant industry is no exception. Over the past three decades, it has transformed from being dominated by a few companies—such as Sofamor Danek, Acromed, Synthes, and Aesculap—offering a limited range of products, to a highly diversified and competitive field. What once … [Read more...] about Beyond Sales: How Can Distributors Redefine Their Value in Spine Care? Do They Still Have a Future?

Back in the early 2000s, lumbar artificial disc replacements were introduced as a fresh alternative for people dealing with degenerative spine problems. Instead of locking the vertebrae together through fusion, these implants aimed to keep the spine moving naturally, reduce strain on nearby segments, and help patients get back to normal life.Over time, though, the initial … [Read more...] about Why Lumbar Artificial Disc Replacements Are Poised to Make a Comeback?

How is the Chinese Spinal Implant Market Growing? The Chinese spinal implant market is entering a phase of accelerated growth. According to Grand View Research, the market for specific spinal implants reached approximately US$450.6 million in 2024 and is projected to grow to US$929.3 million by 2033, with a CAGR of 8.5% between 2025 and 2033. When including devices for … [Read more...] about China’s Spinal Implant Market: Do You Know the Essentials? What Strategies Should Foreign Companies Consider?

Spinal surgery has long sought the optimal strategy for achieving stable fusion between adjacent vertebrae. Traditionally, posterior fixation has relied on pedicle screws, rods, and interbody cages. However, stabilization of the facet joint—until recently an underutilized site for direct fusion—has attracted growing attention as technology and biomechanics have … [Read more...] about The Facet Cage: The Missing Link in Spinal Fusion? Could this new technology redefine posterior spinal instrumentation?

Johnson & Johnson (J&J) announced today its plan to spin off its orthopaedics business, which will operate as an independent company under the name DePuy Synthes. This move echoes a similar strategy by Zimmer Biomet in 2022, when it separated its spine and dental units to form ZimVie. Both cases highlight a growing trend in the MedTech sector: streamlining conglomerates … [Read more...] about Johnson & Johnson Follows in Zimmer Biomet’s Footsteps: An Analysis of the DePuy Synthes Spin-Off Compared to ZimVie

Medtronic has long dominated the spine market, leading the way with its global reach and extensive portfolio. But recent results suggest that its leadership is no longer assured. Globus Medical, a smaller yet fast-growing rival, has emerged as an aggressive and ambitious competitor—especially following its acquisition of NuVasive—and is now clearly aiming to challenge … [Read more...] about Spine Market Leadership: Globus Pressures Medtronic at the Finish Line!

The sudden departure of Dan Scavilla as CEO of Globus Medical has caught many investors and analysts off guard. While the company hasn’t publicly acknowledged any internal conflicts, the broader context suggests a mix of personal career opportunity and potential strategic differences at the top levels of leadership. Official Reason: An Irresistible Offer Scavilla will be … [Read more...] about Globus Medical: What’s Behind the Surprise Exit of CEO Dan Scavilla?

At a time when several large medtech companies are stepping back from the spine market, the Viscogliosi brothers — pioneers, investors, and key architects behind some of the most relevant spine innovations of the past two decades — are quietly executing a bold consolidation strategy that deserves closer attention. From Pioneers to Strategic Builders Marc, John, and … [Read more...] about The Quiet Return of the Viscogliosi Brothers to Spine Leadership

Today,I came across a LinkedIn post about a spine-focused meeting organized by a Spanish company, where the central topic of discussion was whether “trends” or “fashions” exist in spine surgery. This sparked my interest because it’s a highly relevant question in today’s rapidly evolving medical landscape, with new technologies like robotics gaining attention alongside older … [Read more...] about Are There Trends in Spine Surgery? Do we follow what’s best… or just what’s new?

Endoscopic spinal surgery is becoming an important alternative to traditional open spine surgery by offering less invasive options with faster recovery and fewer complications. This technique uses very small incisions, usually under an inch, along with specialized tubular retractors and a high-definition endoscope to provide surgeons with a clear, magnified view of the spine. … [Read more...] about (UPDATED 2025): Starting Spine Endoscopy? Best Companies to Consider and Why the Market Is Heating Up!

Placing pedicle screws in the spine demands precision, speed, and safety. These three principles are critical to minimizing complications, avoiding neurological injury, and achieving optimal clinical outcomes. In recent years, we've seen a technological shift with the emergence of robotic systems and advanced imaging solutions, offering greater accuracy and … [Read more...] about Insert pedicle screws more precisely and safely without a robot or navigation system? Which are the alternatives in 2025?

Robotic surgery is experiencing unstoppable growth across all surgical fields, and spine is at the forefront of this transformation. Robotic systems like Medtronic’s Mazor X and Globus Medical’s ExcelsiusGPS are changing the way spinal procedures are performed—bringing sub-millimetric accuracy, greater control, and enhanced safety to the OR. These platforms are especially … [Read more...] about Thinking About a Spine Robot? Your 2025 Guide to the Best Models, What’s Coming, Why You Need One, and Which Is Truly the Best?

This article rightly points out that attracting and retaining talent isn’t achieved through stylish offices or trendy events but through strong and genuine foundations. It emphasizes four essential elements: a clear and meaningful vision, leadership that inspires, fair compensation, and a culture that genuinely recognizes and empowers individuals. It also highlights the risks … [Read more...] about Reflections on the Four Pillars That Truly Retain Talent: Our Perspective

Medtronic’s announcement to spin off its diabetes business into a separate, publicly traded company surprised many. After all, diabetes is one of the fastest-growing global health challenges, and the technology supporting it — from smart insulin pumps to continuous glucose monitors — is advancing rapidly.But as the dust settles, the logic becomes clear: focus, operational … [Read more...] about After Diabetes, Could Medtronic’s Spine Division Be Its Next Spin-Off?

A few months ago, we received numerous inquiries from our readers asking whether Globus Medical had finally surpassed Medtronic as the global leader in spinal technologies. Rather than speculate, we opted to wait for a clean, data-driven comparison between both companies’ most recent results. Although Medtronic operates on a fiscal calendar and Globus reports on a standard one, … [Read more...] about The Crown Is Still Medtronic’s… For Now!

Last week, Globus Medical reported its Q1 2025 results, and truth be told, many of us in the spine market were left with mixed feelings. Not disappointment, exactly, but perhaps a sense that expectations, particularly those fueled by previous quarters, weren’t fully met this time. Since the acquisition of NuVasive, Globus has made no secret of its ambition to catch and … [Read more...] about Just Reflective, Not Disappointed: Globus Medical’s Bittersweet Q1 2025

This morning I came across an article on LinkedIn that I found genuinely insightful ( The Back Office Reality of Sales Compensation by Mike Kosikas ). It offered a well-structured explanation of how commercial compensation plans are built — the logic behind protecting margins, evolving incentive schemes, and balancing budgets. It made solid points and reflected the challenges … [Read more...] about No Sales, No Company — It’s That Simple!

I recently came across an article on LinkedIn that really resonated with me. The author, a surgeon, shared a personal anecdote about a family trip to Hawaii, where his son got caught in a dangerous ocean current. Just in time, the Hawaiian Water Patrol arrived on a jet ski and pulled him to safety. He then made a compelling analogy: in the operating room, sales reps often play … [Read more...] about The Unsung Guardians of the OR