(Linkedin Pulse-Joe Staples)--I'll let you know upfront that this post doesn't offer much business insight. No great marketing advice. Nothing to help you with business strategy. Instead, this post describes a simple "ah-ha" moment that happened to me that I thought worth sharing. When I started my career as a young, impressionable 22 year old, the opportunity for business … [Read more...] about My Switch From Seat 3A to Seat 27E
NEWS
Spine Sales Reps.Stormy Weather
The last decade has seen an unprecedent growth in the Spine market. Mainly due to the aging population and the development of improved technologies with new and better implants and instruments. Most of us, we have seen how spinal companies were growing and increasing their sales and profits. At the same time , we were giving full dedication to surgeons and hospitals for good … [Read more...] about Spine Sales Reps.Stormy Weather
Why is that salesman in the operating room for your spine surgery? Medical Device Employees Are Often In The O.R., Raising Concerns About Influence
They are a little-known presence in many operating rooms, offering technical expertise to surgeons installing new knees, implanting cardiac defibrillators or performing delicate spine surgery. Often called device reps — or by the more cumbersome and less transparent moniker “health-care industry representatives” — these salespeople are employed by the companies that make … [Read more...] about Why is that salesman in the operating room for your spine surgery? Medical Device Employees Are Often In The O.R., Raising Concerns About Influence
Surgeons and device reps – one rep’s comments
In a recent article (Cafepharma.com), it was discussed the findings of a recent study that examined the relationship between surgeons and device reps. The study, which was published in Plos one, found that reps were often an integral part of the surgical team. It also raised concerns about misaligned incentives and the possibility that reps' relationships with surgeons could … [Read more...] about Surgeons and device reps – one rep’s comments
Spine Sales Reps Blues.Stormy Weather
April 17, 2016--The last decade has seen an unprecedent growth in the Spine market. Mainly due to the aging population and the development of improved technologies with new and better implants and instruments. Most of us, we have seen how spinal companies were growing and increasing their sales and profits. At the same time , we were giving full dedication to surgeons and … [Read more...] about Spine Sales Reps Blues.Stormy Weather
Spine Rep of Tomorrow: Adaptation is Key
April 3, 2016-- "...but the species that survives is the one that is able best to ADAPT and adjust to the changing environment in which it finds itself" said Darwin. Spine Market: Changing Environment In the recent years, the Spinal Industry has started a transformation .Governments and health insurers worldwide are implementing measures to control costs, public hospitals … [Read more...] about Spine Rep of Tomorrow: Adaptation is Key
Should Doctors Also Act as Device Sellers?
Physician-owned distributorships (PODs), commonly used by spinal surgeons and others to procure and distribute the medical devices for the procedures they perform, are coming under fire."While these arrangements are not always problematic, we are seeing more and more of these physician-salespeople using the very devices they sell in the surgeries and procedures they perform," … [Read more...] about Should Doctors Also Act as Device Sellers?
5 reasons why taking device sales reps out of the OR is a big mistake
Healthcare costs are spiraling out of control, and hospitals and health systems are attempting to reign in spending. Organizations are scaling back and cutting corners throughout the many stages of care. In an attempt to save money, some hospitals are experimenting with a rep-less medical device sales model. In the traditional model, a medical device sales rep from the … [Read more...] about 5 reasons why taking device sales reps out of the OR is a big mistake
AnyPlus®
The DLIF cage provides the surgeon with an alternative approach to interbody fusion procedures that is accomplished through a minimally invasive technique. Implant provides optimal intervertebral fit and ample graft cavity that fosters bony ingrowth, thereby restoring disc height and spinal stability.A full range of instrumentation is provided to accommodate surgeon … [Read more...] about AnyPlus®
AVS® Aria™ PEEK Spacer System
ARIA is a lateral approach system including access, instrumentation, and interbody. The ARIA was designed to provide access and treatment to the lumbar spine via a lateral or anterolateral approach, including anterior retroperitoneal exposure through a small incision.Surgical Tech.pdfBenefits:Open IOM strategy with integrated componentsRetractor provides simple and stable … [Read more...] about AVS® Aria™ PEEK Spacer System
CALIBER®-L
CALIBER®-L is an expandable lateral lumbar fusion device designed to streamline insertion and optimize fit. Insertion of CALIBER®-L is performed at a contracted height to ease insertion. Controlled distraction is designed to maximize indirect decompression through disc height restoration. Continuous expansion resists migration by optimizing fit.Benefits:Minimized Impaction: … [Read more...] about CALIBER®-L
CLYDESDALE®
The Direct Lateral Interbody Fusion procedure provides spine surgeons with a complete minimally invasive solution for the treatment of degenerative lumbar conditions. By utilizing a direct lateral approach to the spine, this procedure enables placement of a large interbody graft into the disc space for anterior column support while avoiding the obstacles associated with … [Read more...] about CLYDESDALE®
DLIF
The comprehensive and versatile Tyber Medical DLIF Interbody Spacer was designed for ease of use.Benefits:Optional TyPEEK™ Titanium Plasma Spray:TyPEEK provides an outstanding, new solution for fusion procedures by combining the properties of a Titanium plasma spray with the modulus of PEEK. The proprietary highly roughened surface may provide a more favorable environment for … [Read more...] about DLIF
InterContinental®
InterContinental® Plate-Spacer is the next generation system in minimally invasive lateral fixation. The plate and spacer are fully contained within the disc space, minimizing disruption to patient anatomy. The optimized screw design compressively loads the graft to help promote fusion. The system offers a wide variety of footprints in order to meet different patient anatomy … [Read more...] about InterContinental®
Oracle
The Oracle Cage System is a comprehensive minimally invasive solution for lumbar interbody fusion using the direct lateral approach.Benefits:Anatomic shape:Mimics the anatomy of the disc spacePyramidal teeth:Provide resistance to implant migrationFour radiographic marker pins:Enable visualization of implant positionThe medial/lateral marker pins are located approximately 4 … [Read more...] about Oracle
RISE®-L
RISE®-L is an expandable lateral lumbar fusion device that offers up to 7mm of expansion coupled with a large graft chamber and the ability to introduce autogenous bone graft in situ.The titanium implant provides continuous in situ expansion and is designed to restore disc height with proper anatomical fit. Available in multiple sizes, in parallel or lordotic profiles,RISE®-L … [Read more...] about RISE®-L
Slide Lateral Cage
Single-Approach Surgery describes the surgical treatment of a spinal segment through one surgical exposure. Using the Slide™ Lateral Cage and optional plate, the surgical objective of stabilizing the operative spinal level can be achieved through a minimized lateral incision without the need for additional surgical incisions and/or posterior instrumentation. … [Read more...] about Slide Lateral Cage
Spine treatment firm Zyga raises $10 million
September 25, 2014 -(Star Tribune)--Zyga Technology, which makes two devices to treat medical conditions of the lower spine, received $10 million in financing to expand its sales force and pursue three clinical studies.The funding mostly consists of debt: $8 million from Silicon Valley Bank, which mainly funds commercial ventures including health care. The remaining $2 million … [Read more...] about Spine treatment firm Zyga raises $10 million
UniLInk™
The UniLink Interspinous Fusion System delivers maximum procedural flexibility through a minimally invasive approach. The UniLink System offers an array of customizable, low-profile implants to accommodate anatomical variation and surgical technique preferences.Utilizing a shorter plate height with an elliptical insert allows the UniLink Device to seed its spikes 4-6mm more … [Read more...] about UniLInk™