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Spine Industry News

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Synaptive’s Robotics Showcased in NASA Documentary

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TORONTO--(BUSINESS WIRE)--“Benefits for Humanity: From Space to Surgery,” a NASA documentary published February 22, 2018, explores the space robotics origins of Synaptive Medical’s robotic digital microscopes, Modus V™ and BrightMatter™ Drive. The video examines how technology originally used to create Canadarm2 on the International Space Station has been adapted to healthcare … [Read more...] about Synaptive’s Robotics Showcased in NASA Documentary

Mazor CEO: Robotics is Here to Stay

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(https://www.mddionline.com)--During Mazor Robotics' fourth-quarter earnings call, executives mentioned Medtronic almost as much as they mentioned their own company. And for good reason. The company received 24 purchase orders for its Mazor X robotic system in the fourth quarter of 2017, and all but one of those orders came from Medtronic. Under a global distribution sale that … [Read more...] about Mazor CEO: Robotics is Here to Stay

Centinel Spine Completes Acquisition of prodisc Assets

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NEW YORK, Dec. 22, 2017 /PRNewswire/ -- Centinel Spine, LLC (CS) is pleased to announce the acquisition of the worldwide assets of the prodisc® Total Disc Replacement portfolio from DePuy Synthes Products, Inc.  The prodisc line of products are total disc replacement (TDR) products with the longest history of use globally.  The prodisc® portfolio includes prodisc® C and … [Read more...] about Centinel Spine Completes Acquisition of prodisc Assets

Why do Healthcare Executives Treat Their Doctors like the Enemy?

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(Linkedin.com-Pulse-Thad Johnson)--I recently had a conversation with a couple of senior executives from a publicly traded healthcare company that owns and operates hospitals and medical groups throughout the United States. They complained that the doctors were making too much money and that they needed to hire someone who would “get tough” with them and figure out a way for … [Read more...] about Why do Healthcare Executives Treat Their Doctors like the Enemy?

Share Your Experience With Us – Tell Us Your Story

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From today this new section is online! A page containing stories and articles from our visitors and from our team! If you want us to publish your article or a post focused on the Medical Device market, Human resources,Couching, or Spinal trends, please send it to: spinemarketgroup@gmail.com We hope you will enjoy this Discussions Section!! … [Read more...] about Share Your Experience With Us – Tell Us Your Story

Will the Sales Representative in the Operating Room Become Extinct?

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Linkedin Pulse.Tom Williams--Few patients that go in for spine, hip or knee replacement surgery realize that a sales representative is often present to provide technical assistance to the surgeon during the procedure. This is a practice that has been prevalent for decades and has traditionally provided great value to hospitals and surgeons but is now under fire from several … [Read more...] about Will the Sales Representative in the Operating Room Become Extinct?

Why do Medical Devices Take so Long to Develop?

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This article was published in Linkedin Pulse last 8th of September by Andrew Hyncik: https://www.linkedin.com/Why do medical devices take so long develop?: In an age when entirely new car models can come out in under three years or when new lifestyle gadgets like phones can get released in well under two, why then do new medical devices take so darned long? First, let’s … [Read more...] about Why do Medical Devices Take so Long to Develop?

How to Earn Your Manager’s Respect

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(Harvard Business Review)--We all want to be valued — and be viewed as valuable — at work. But respect isn’t a given; you have to earn it. Whether you have a new manager or have worked with your current boss for years, what can you do to make sure your boss appreciates what you bring to the job? What’s the best way to build trust? And how do you ask for respect if you don’t … [Read more...] about How to Earn Your Manager’s Respect

My Switch From Seat 3A to Seat 27E

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(Linkedin Pulse-Joe Staples)--I'll let you know upfront that this post doesn't offer much business insight. No great marketing advice. Nothing to help you with business strategy. Instead, this post describes a simple "ah-ha" moment that happened to me that I thought worth sharing. When I started my career as a young, impressionable 22 year old, the opportunity for business … [Read more...] about My Switch From Seat 3A to Seat 27E

Spine Sales Reps.Stormy Weather

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The last decade has seen an unprecedent growth in the Spine market. Mainly due to the aging population and the development of improved technologies with new and better implants and instruments. Most of us, we have seen how spinal companies were growing and increasing their sales and profits. At the same time , we were giving full dedication to surgeons and hospitals for good … [Read more...] about Spine Sales Reps.Stormy Weather

Why is that salesman in the operating room for your spine surgery? Medical Device Employees Are Often In The O.R., Raising Concerns About Influence

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They are a little-known presence in many operating rooms, offering technical expertise to surgeons installing new knees, implanting cardiac defibrillators or performing delicate spine surgery. Often called device reps — or by the more cumbersome and less transparent moniker “health-care industry representatives” — these salespeople are employed by the companies that make … [Read more...] about Why is that salesman in the operating room for your spine surgery? Medical Device Employees Are Often In The O.R., Raising Concerns About Influence

Surgeons and device reps – one rep’s comments

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In a recent article (Cafepharma.com), it was discussed the findings of a recent study that examined the relationship between surgeons and device reps. The study, which was published in Plos one, found that reps were often an integral part of the surgical team. It also raised concerns about misaligned incentives and the possibility that reps' relationships with surgeons could … [Read more...] about Surgeons and device reps – one rep’s comments

Spine Sales Reps Blues.Stormy Weather

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April 17, 2016--The last decade has seen an unprecedent growth in the Spine market. Mainly due to the aging population and the development of improved technologies with new and better implants and instruments. Most of us, we have seen how spinal companies were growing and increasing their sales and profits. At the same time , we were giving full dedication to surgeons and … [Read more...] about Spine Sales Reps Blues.Stormy Weather

Spine Rep of Tomorrow: Adaptation is Key

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April 3, 2016-- "...but the species that survives is the one that is able best to ADAPT and adjust to the changing environment in which it finds itself" said Darwin. Spine Market: Changing Environment In the recent years, the Spinal Industry has started a transformation .Governments and health insurers worldwide  are implementing measures to control costs, public hospitals … [Read more...] about Spine Rep of Tomorrow: Adaptation is Key

Should Doctors Also Act as Device Sellers?

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Physician-owned distributorships (PODs), commonly used by spinal surgeons and others to procure and distribute the medical devices for the procedures they perform, are coming under fire."While these arrangements are not always problematic, we are seeing more and more of these physician-salespeople using the very devices they sell in the surgeries and procedures they perform," … [Read more...] about Should Doctors Also Act as Device Sellers?

5 reasons why taking device sales reps out of the OR is a big mistake

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Healthcare costs are spiraling out of control, and hospitals and health systems are attempting to reign in spending. Organizations are scaling back and cutting corners throughout the many stages of care. In an attempt to save money, some hospitals are experimenting with a rep-less medical device sales model. In the traditional model, a medical device sales rep from the … [Read more...] about 5 reasons why taking device sales reps out of the OR is a big mistake

AnyPlus®

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The DLIF cage provides the surgeon with an alternative approach to interbody fusion procedures that is accomplished through a minimally invasive technique. Implant provides optimal intervertebral fit and ample graft cavity that fosters bony ingrowth, thereby restoring disc height and spinal stability.A full range of instrumentation is provided to accommodate surgeon … [Read more...] about AnyPlus®

AVS® Aria™ PEEK Spacer System

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ARIA is a lateral approach system including access, instrumentation, and interbody. The ARIA was designed to provide access and treatment to the lumbar spine via a lateral or anterolateral approach, including anterior retroperitoneal exposure through a small incision.Surgical Tech.pdfBenefits:Open IOM strategy with integrated componentsRetractor provides simple and stable … [Read more...] about AVS® Aria™ PEEK Spacer System