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Spine Industry News

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Why have Zimmer Spun off its Spine Business? What could happen now?

February 8, 2021 By SPINEMarketGroup

Last week Zimmer Biomet announced its intention to spin off its Spine and dental businesses. According to Bryan Hanson, CEO of the company, the goal is to focus on high-growth and priority areas such as knees, hips, S.E.T. and CMFT, prioritize resources and simplify their operating models. From our point of view, this strategic action of focusing on the markets … [Read more...] about Why have Zimmer Spun off its Spine Business? What could happen now?

Quiet People in Meetings Are Incredible

October 25, 2020 By SPINEMarketGroup

Tim Denning (medium.com)--Knowing when not to talk is an art. As a corporate man by day, and an entrepreneur by night, I’ve attended my fair share of meetings over the last decade or so. Meetings can be an odd experience. Before you know it the meeting can get out of control. Leaders with pinstripe suits or hair that is turning grey quicker by the day can lose the plot. … [Read more...] about Quiet People in Meetings Are Incredible

The “Poverty Spirit”​ Device Rep

October 24, 2020 By SPINEMarketGroup

Kevin Brown--Since I spend a lot of time in my car I always try to find vehicles that are comfortable and have some semblance of year-end resale after 40k miles. On one particular day I had just traded in for a new truck and drove up to a gaggle of reps in the hospital parking lot. One newly hired rep in particular made a huge deal about my acquisition, and made sure that every … [Read more...] about The “Poverty Spirit”​ Device Rep

Someone has to say it! Thank you Mr Demski!

June 17, 2020 By SPINEMarketGroup

A few days ago, I found this letter from the CEO of Globus Medical on Linkedin. It seemed to me that finally someone important had something to say and said it. We do not work at Globus Medical, nor for them, but Dave Demski undoubtedly has our respect and admiration. The letter was the following: Dear Globus Team, The tragic and inexcusable death of George Floyd in … [Read more...] about Someone has to say it! Thank you Mr Demski!

5 More Company Logos that you will probably never see again…

January 7, 2020 By SPINEMarketGroup

Many acquisitions have taken place in the Spinal market in the last 10 years. Those companies acquired, have disappeared forever but today as we did in our article "5 Company Logos that you will probably never see again…" , we want to remember another Five Companies: 1.- Lanx Lanx was founded by a team of experienced medical device professionals and engineers in 2003 to … [Read more...] about 5 More Company Logos that you will probably never see again…

5 Company Logos that you will probably never see again…

January 2, 2020 By SPINEMarketGroup

According to our article "10 years of Acquisitions in the Spine Business (2010-2019)" many acquisitions have taken place in the Spinal market in the last 10 years consolidating companies or assets, with an eye toward stimulating growth, gaining competitive advantages, increasing market share, or influencing supply chains. Many companies acquired, have disappeared for ever … [Read more...] about 5 Company Logos that you will probably never see again…

7 Signs That You Need To Fire Your Outside Product Development Firm

May 9, 2019 By SPINEMarketGroup

By Lawrence Binder--Chairman at Binder Biomedical, Inc. So, you finally got your medical device project started but you just can’t seem to cross the finish line. From failing prototypes, failing mechanical tests, going over budget, to slipping timelines… your medical device development firm is failing you. If you are an OEM, you start to wonder why you didn't do this project … [Read more...] about 7 Signs That You Need To Fire Your Outside Product Development Firm

Top 5 Mistakes Medical Device Inventors Make When They Have A New Idea

April 18, 2019 By SPINEMarketGroup

By Lawrence Binder/Chairman at Binder Biomedical, Inc. (linkedin.com)--The hardest part of developing a new idea is getting started. But getting started without considering this list could cause major project setbacks. Contact me to discuss how I can help navigate the complicated product development cycle and bring your new idea to life. List Below: Hiring an engineer or … [Read more...] about Top 5 Mistakes Medical Device Inventors Make When They Have A New Idea

Spine Business:Is the Past Better than the Present?

February 17, 2019 By SPINEMarketGroup

Is the past always better than the present? We love to reminisce about the good old days. . . When prices were high and the spine market was stable, growing and very profitable. Ten years ago, we did not have to deal with the pricing or with insurance companies pushing back harder than ever on spinal fusions, making it more difficult to gain approval for surgical procedures. … [Read more...] about Spine Business:Is the Past Better than the Present?

Sales Reps May Be Wearing Out Their Welcome In The Operating Room

January 13, 2019 By SPINEMarketGroup

In the operating room, surgical masks and matching scrubs can make it hard to tell who’s who — at least for outsiders. Patients getting wheeled in might not realize that salespeople working on commission are frequently present and sometimes even advise the clinical team during surgery. Who are these salespeople, and why are they there? The answer to the first question … [Read more...] about Sales Reps May Be Wearing Out Their Welcome In The Operating Room

VLIFT Vertebral Body Replacement System

August 6, 2018 By SPINEMarketGroup

VLIFT

The VLIFT Vertebral Body Replacement System consists of a distractible in situ implant, which enables the surgeon to customize the height of the implant after implantation. Modular end caps and cage extensions, if needed, snap into each end of the implant for quick assembly. The end caps are available in 0° or with angulation to match either the lordosis or kyphosis of the … [Read more...] about VLIFT Vertebral Body Replacement System

X-Core2

August 6, 2018 By SPINEMarketGroup

Expanding on the biomechanical and design principles of X-CORE,® the X-CORE 2 Expandable VBR is designed to be the latest and most advanced all-approach expandable VBR on the market. The X-CORE 2 Expandable VBR provides expanded versatility that enables surgeons to utilize X-CORE technology – not only via the XLIF ® approach, but also through multiple approaches – and offers … [Read more...] about X-Core2

XRL® Vertebral Body Replacement Device

August 5, 2018 By SPINEMarketGroup

XRL

The XRL® Vertebral Body Replacement Device provides surgeons the ability to expand the device in situ to reconstruct the anterior column, restore height, and correct the sagittal curvature of the thoracolumbar spine. XRL.Brochure-DepuySynthes.pdf XRL.SGT-DepuySynthes.pdf Features: Integrated and modular construction 360º implantation Tactile feedback during … [Read more...] about XRL® Vertebral Body Replacement Device

XPand®

August 5, 2018 By SPINEMarketGroup

XPAND

XPand® is an expandable corpectomy device available in a wide variety of footprints, heights and lordotic/kyphotic angles to match varying patient anatomy. Insertion and continuous adjustable expansion is achieved with one specially designed instrument aimed to simplify the surgical technique. Xpand.Brochure-Globus-Medical.pdf Benefits: Non-ratcheting expansion: Allows … [Read more...] about XPand®

Xpendriv Cage

August 5, 2018 By SPINEMarketGroup

xpendriv

Auxein Spine’s Xpendriv Cage Vertebral Body Replacement System is intended to replace a vertebral body or an entire vertebra. It is for use in the thoracolumbar spine (T1-L5) to replace a collapsed, damaged or unstable vertebral body or vertebra resected or excised during total and partial corpectomy and vertebrectomy procedures due to tumor or trauma (i.e., … [Read more...] about Xpendriv Cage

Medtronic: Can Spine Division Turn Around?

June 20, 2018 By SPINEMarketGroup

(Zacks Equity Research)--Of late, Medtronic plc's (MDT) spine business has been registering soft performance due to a challenging market scenario. Let us see if there is any possibility of a rebound this time around. The company is scheduled to report fourth-quarter and fiscal 2018 results before the opening bell on May 24. Spine at a Glance In the last reported quarter, … [Read more...] about Medtronic: Can Spine Division Turn Around?

Did an Orthopedic Surgeon accidentally shoot a Sales Rep?

June 3, 2018 By SPINEMarketGroup

(ryortho.com)--In Cayce, South Carolina a 46-year old orthopedic surgeon has been accused of fatally shooting William Holland, a sales rep employed by CrossLink Orthopaedics, one of Stryker’s largest distributors.According to the police initially, this was a tragic, horrible gun accident.In their first recounting of events, the police said that the surgeon, Adam Lazzarini, … [Read more...] about Did an Orthopedic Surgeon accidentally shoot a Sales Rep?

Here’s why your attitude is more important than your intelligence

June 3, 2018 By SPINEMarketGroup

When it comes to success, it’s easy to think that people blessed with brains are inevitably going to leave the rest of us in the dust. But new research from Stanford University will change your mind (and your attitude). Psychologist Carol Dweck has spent her entire career studying attitude and performance, and her latest study shows that your attitude is a better … [Read more...] about Here’s why your attitude is more important than your intelligence

Black Diamond

April 14, 2018 By SPINEMarketGroup

The Black Diamond Pedicle Screw System is an intuitive thoracolumbar fixation system that is ideal for use in both degenerative and deformity operations. Vibrant colors make for simplified implant identification and in-situ visualization while novel instrumentation optimizes each step of the procedure. The system’s versatile implant and instrumentation options allow for use in … [Read more...] about Black Diamond

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