ARTICLES

This article rightly points out that attracting and retaining talent isn’t achieved through stylish offices or trendy events but through strong and genuine foundations. It emphasizes four essential elements: a clear and meaningful vision, leadership that inspires, fair compensation, and a culture that genuinely recognizes and empowers individuals. It also highlights the risks of excessive […]

Medtronic’s announcement to spin off its diabetes business into a separate, publicly traded company surprised many. After all, diabetes is one of the fastest-growing global health challenges, and the technology supporting it — from smart insulin pumps to continuous glucose monitors — is advancing rapidly.But as the dust settles, the logic becomes clear: focus, operational […]

A few months ago, we received numerous inquiries from our readers asking whether Globus Medical had finally surpassed Medtronic as the global leader in spinal technologies. Rather than speculate, we opted to wait for a clean, data-driven comparison between both companies’ most recent results. Although Medtronic operates on a fiscal calendar and Globus reports on […]

Last week, Globus Medical reported its Q1 2025 results, and truth be told, many of us in the spine market were left with mixed feelings. Not disappointment, exactly, but perhaps a sense that expectations, particularly those fueled by previous quarters, weren’t fully met this time. Since the acquisition of NuVasive, Globus has made no secret […]

This morning I came across an article on LinkedIn that I found genuinely insightful ( The Back Office Reality of Sales Compensation by Mike Kosikas ). It offered a well-structured explanation of how commercial compensation plans are built — the logic behind protecting margins, evolving incentive schemes, and balancing budgets. It made solid points and reflected […]

I recently came across an article on LinkedIn that really resonated with me. The author, a surgeon, shared a personal anecdote about a family trip to Hawaii, where his son got caught in a dangerous ocean current. Just in time, the Hawaiian Water Patrol arrived on a jet ski and pulled him to safety. He […]

As we move into February, it’s remarkable how quickly things are evolving in the Spine market. In just over a month, we have been confronted with two significant pieces of news involving major competitors: Stryker and Globus Medical. As many of you know, Stryker sold its Spine business to V.B (Viscogliosi Brothers) just two weeks […]

Globus Medical’s acquisition of Nevro Corp. is more than just a business deal. It’s a bold move that could reshape the company’s direction and make a real difference in how chronic pain is managed. So, what’s behind this acquisition? Let’s dive into the key reasons and see why it could be a game-changer for both […]

Stryker’s recent decision to divest its spinal implant business marks a significant shift in the medical device industry. This move allows the company to focus on higher-growth, more profitable segments like robotics and vascular medicine. However, it also will enable competitors to strengthen their position in the spine market. For VB Spine, success will depend […]

Artificial intelligence (AI) is undoubtedly one of the most significant technological trends shaping the future of many sectors, and healthcare is no exception. However, for those of us working within the spine surgery market, it is crucial to understand how this technology can specifically impact our field. The study published by AO, titled Current Applications […]

Biotechnology is experiencing an exciting revolution, with gene therapies at the forefront of this transformation. The ability to cure serious diseases with just a single dose is groundbreaking and promises to reshape medicine as we know it. However, a report by Goldman Sachs raises an important question that challenges this optimism: Can cures truly be […]

In the spine business, certain questions frequently arise: Is the presence of a sales representative in the operating room necessary? Does their involvement increase the company’s risk exposure? While these concerns are valid, the evidence points to a clear conclusion: sales representatives play a critical role in ensuring the success of surgical procedures. Their presence […]

In the vast and varied world of medical devices, each market presents its unique challenges and demands. From surgical instruments to prosthetics, every segment requires skilled professionals to ensure the success of its products. Yet, among all these areas, spine implant sales representatives stand out as some of the most complete, highly trained, and committed […]

In recent years, Globus Medical has pursued a clear and ambitious goal: becoming the leader in the spine market. Meanwhile, Medtronic Spine has focused on defending its position against Globus. This strategic battle has driven significant moves that are reshaping the industry’s landscape. Globus Medical’s Strategy: From Challenger to Contender Globus faced two major challenges […]

A few days ago, The Wall Street Journal published an article quoting a 63-year-old surgeon who noted that the younger generation tends to view medicine as a job rather than a vocation. This perspective, he argued, highlights a shift in values as society changes over time. Today, we explore this theme, examining how these evolving […]

The landscape of purchasing models for spine devices in hospitals is evolving, with an increasing emphasis on cost efficiency, regulatory compliance, and patient outcomes. As healthcare continues to shift towards value-based care, hospitals are exploring various models to optimize their procurement strategies while ensuring quality and safety in patient care. In addition to the inventory […]

In a recent article published on LinkedIn by Axis Technologies, a key topic is addressed regarding the future of spine surgery: the “Top Gun” mentality. Like elite pilots, spine surgeons face extraordinary challenges in an environment where millimeters are crucial and margins for error are non-existent. This parallel is not just a striking analogy, but […]

Founded in 1990 by Shunshiro “Roy” Yoshimi, Alphatec Spine initially operated as a medical device contract manufacturer. However, in July 1991, the company opted for vertical integration, pivoting to develop, manufacture, market, and sell its orthopedic trauma products. In 2003, Alphatec Spine expanded its focus to include spinal products. Following its initial success, it allocated a […]

Globus Medical made a strategic move to challenge industry dominance by acquiring NuVasive just over a year ago. This acquisition propelled Globus from the fifth to the second position in the market. The synergy between the two companies expanded Globus’s product portfolio and fortified its competitive edge in the industry. While there are notable cultural […]

In a strategic move, ZimVie Inc. recognized globally for its leadership in the dental and spine markets, has finalized a definitive agreement to sell its spine business to H.I.G. Capital, a prominent global alternative investment firm. H.I.G. Capital, a global private equity firm, has a strong track record of successfully managing and growing businesses across […]