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Sales Reps May Be Wearing Out Their Welcome In The Operating Room

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In the operating room, surgical masks and matching scrubs can make it hard to tell who’s who — at least for outsiders. Patients getting wheeled in might not realize that salespeople working on commission are frequently present and sometimes even advise the clinical team during surgery. Who are these salespeople, and why are they there? The answer to the first question … [Read more...] about Sales Reps May Be Wearing Out Their Welcome In The Operating Room

Medtronic: Can Spine Division Turn Around?

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(Zacks Equity Research)--Of late, Medtronic plc's (MDT) spine business has been registering soft performance due to a challenging market scenario. Let us see if there is any possibility of a rebound this time around. The company is scheduled to report fourth-quarter and fiscal 2018 results before the opening bell on May 24. Spine at a Glance In the last reported quarter, … [Read more...] about Medtronic: Can Spine Division Turn Around?

Did an Orthopedic Surgeon accidentally shoot a Sales Rep?

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(ryortho.com)--In Cayce, South Carolina a 46-year old orthopedic surgeon has been accused of fatally shooting William Holland, a sales rep employed by CrossLink Orthopaedics, one of Stryker’s largest distributors.According to the police initially, this was a tragic, horrible gun accident.In their first recounting of events, the police said that the surgeon, Adam Lazzarini, … [Read more...] about Did an Orthopedic Surgeon accidentally shoot a Sales Rep?

Here’s why your attitude is more important than your intelligence

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When it comes to success, it’s easy to think that people blessed with brains are inevitably going to leave the rest of us in the dust. But new research from Stanford University will change your mind (and your attitude). Psychologist Carol Dweck has spent her entire career studying attitude and performance, and her latest study shows that your attitude is a better … [Read more...] about Here’s why your attitude is more important than your intelligence

Synaptive’s Robotics Showcased in NASA Documentary

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TORONTO--(BUSINESS WIRE)--“Benefits for Humanity: From Space to Surgery,” a NASA documentary published February 22, 2018, explores the space robotics origins of Synaptive Medical’s robotic digital microscopes, Modus V™ and BrightMatter™ Drive. The video examines how technology originally used to create Canadarm2 on the International Space Station has been adapted to healthcare … [Read more...] about Synaptive’s Robotics Showcased in NASA Documentary

Mazor CEO: Robotics is Here to Stay

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(https://www.mddionline.com)--During Mazor Robotics' fourth-quarter earnings call, executives mentioned Medtronic almost as much as they mentioned their own company. And for good reason. The company received 24 purchase orders for its Mazor X robotic system in the fourth quarter of 2017, and all but one of those orders came from Medtronic. Under a global distribution sale that … [Read more...] about Mazor CEO: Robotics is Here to Stay

Centinel Spine Completes Acquisition of prodisc Assets

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NEW YORK, Dec. 22, 2017 /PRNewswire/ -- Centinel Spine, LLC (CS) is pleased to announce the acquisition of the worldwide assets of the prodisc® Total Disc Replacement portfolio from DePuy Synthes Products, Inc.  The prodisc line of products are total disc replacement (TDR) products with the longest history of use globally.  The prodisc® portfolio includes prodisc® C and … [Read more...] about Centinel Spine Completes Acquisition of prodisc Assets

Why do Healthcare Executives Treat Their Doctors like the Enemy?

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(Linkedin.com-Pulse-Thad Johnson)--I recently had a conversation with a couple of senior executives from a publicly traded healthcare company that owns and operates hospitals and medical groups throughout the United States. They complained that the doctors were making too much money and that they needed to hire someone who would “get tough” with them and figure out a way for … [Read more...] about Why do Healthcare Executives Treat Their Doctors like the Enemy?

Share Your Experience With Us – Tell Us Your Story

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From today this new section is online! A page containing stories and articles from our visitors and from our team! If you want us to publish your article or a post focused on the Medical Device market, Human resources,Couching, or Spinal trends, please send it to: spinemarketgroup@gmail.com We hope you will enjoy this Discussions Section!! … [Read more...] about Share Your Experience With Us – Tell Us Your Story

Will the Sales Representative in the Operating Room Become Extinct?

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Linkedin Pulse.Tom Williams--Few patients that go in for spine, hip or knee replacement surgery realize that a sales representative is often present to provide technical assistance to the surgeon during the procedure. This is a practice that has been prevalent for decades and has traditionally provided great value to hospitals and surgeons but is now under fire from several … [Read more...] about Will the Sales Representative in the Operating Room Become Extinct?

Why do Medical Devices Take so Long to Develop?

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This article was published in Linkedin Pulse last 8th of September by Andrew Hyncik: https://www.linkedin.com/Why do medical devices take so long develop?: In an age when entirely new car models can come out in under three years or when new lifestyle gadgets like phones can get released in well under two, why then do new medical devices take so darned long? First, let’s … [Read more...] about Why do Medical Devices Take so Long to Develop?

How to Earn Your Manager’s Respect

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(Harvard Business Review)--We all want to be valued — and be viewed as valuable — at work. But respect isn’t a given; you have to earn it. Whether you have a new manager or have worked with your current boss for years, what can you do to make sure your boss appreciates what you bring to the job? What’s the best way to build trust? And how do you ask for respect if you don’t … [Read more...] about How to Earn Your Manager’s Respect

My Switch From Seat 3A to Seat 27E

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(Linkedin Pulse-Joe Staples)--I'll let you know upfront that this post doesn't offer much business insight. No great marketing advice. Nothing to help you with business strategy. Instead, this post describes a simple "ah-ha" moment that happened to me that I thought worth sharing. When I started my career as a young, impressionable 22 year old, the opportunity for business … [Read more...] about My Switch From Seat 3A to Seat 27E

Spine Sales Reps.Stormy Weather

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The last decade has seen an unprecedent growth in the Spine market. Mainly due to the aging population and the development of improved technologies with new and better implants and instruments. Most of us, we have seen how spinal companies were growing and increasing their sales and profits. At the same time , we were giving full dedication to surgeons and hospitals for good … [Read more...] about Spine Sales Reps.Stormy Weather

Why is that salesman in the operating room for your spine surgery? Medical Device Employees Are Often In The O.R., Raising Concerns About Influence

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They are a little-known presence in many operating rooms, offering technical expertise to surgeons installing new knees, implanting cardiac defibrillators or performing delicate spine surgery. Often called device reps — or by the more cumbersome and less transparent moniker “health-care industry representatives” — these salespeople are employed by the companies that make … [Read more...] about Why is that salesman in the operating room for your spine surgery? Medical Device Employees Are Often In The O.R., Raising Concerns About Influence

Surgeons and device reps – one rep’s comments

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In a recent article (Cafepharma.com), it was discussed the findings of a recent study that examined the relationship between surgeons and device reps. The study, which was published in Plos one, found that reps were often an integral part of the surgical team. It also raised concerns about misaligned incentives and the possibility that reps' relationships with surgeons could … [Read more...] about Surgeons and device reps – one rep’s comments

Spine Sales Reps Blues.Stormy Weather

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April 17, 2016--The last decade has seen an unprecedent growth in the Spine market. Mainly due to the aging population and the development of improved technologies with new and better implants and instruments. Most of us, we have seen how spinal companies were growing and increasing their sales and profits. At the same time , we were giving full dedication to surgeons and … [Read more...] about Spine Sales Reps Blues.Stormy Weather

Spine Rep of Tomorrow: Adaptation is Key

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April 3, 2016-- "...but the species that survives is the one that is able best to ADAPT and adjust to the changing environment in which it finds itself" said Darwin. Spine Market: Changing Environment In the recent years, the Spinal Industry has started a transformation .Governments and health insurers worldwide  are implementing measures to control costs, public hospitals … [Read more...] about Spine Rep of Tomorrow: Adaptation is Key