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Spine Industry News

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Why do Healthcare Executives Treat Their Doctors like the Enemy?

January 4, 2017 By SPINEMarketGroup

(Linkedin.com-Pulse-Thad Johnson)--I recently had a conversation with a couple of senior executives from a publicly traded healthcare company that owns and operates hospitals and medical groups throughout the United States. They complained that the doctors were making too much money and that they needed to hire someone who would “get tough” with them and figure out a way for … [Read more...] about Why do Healthcare Executives Treat Their Doctors like the Enemy?

Share Your Experience With Us – Tell Us Your Story

December 8, 2016 By SPINEMarketGroup

From today this new section is online! A page containing stories and articles from our visitors and from our team! If you want us to publish your article or a post focused on the Medical Device market, Human resources,Couching, or Spinal trends, please send it to: spinemarketgroup@gmail.com We hope you will enjoy this Discussions Section!! … [Read more...] about Share Your Experience With Us – Tell Us Your Story

Will the Sales Representative in the Operating Room Become Extinct?

December 6, 2016 By SPINEMarketGroup

Linkedin Pulse.Tom Williams--Few patients that go in for spine, hip or knee replacement surgery realize that a sales representative is often present to provide technical assistance to the surgeon during the procedure. This is a practice that has been prevalent for decades and has traditionally provided great value to hospitals and surgeons but is now under fire from several … [Read more...] about Will the Sales Representative in the Operating Room Become Extinct?

Why do Medical Devices Take so Long to Develop?

December 6, 2016 By SPINEMarketGroup

Promise-F

This article was published in Linkedin Pulse last 8th of September by Andrew Hyncik: https://www.linkedin.com/Why do medical devices take so long develop?: In an age when entirely new car models can come out in under three years or when new lifestyle gadgets like phones can get released in well under two, why then do new medical devices take so darned long? First, let’s … [Read more...] about Why do Medical Devices Take so Long to Develop?

How to Earn Your Manager’s Respect

December 3, 2016 By SPINEMarketGroup

(Harvard Business Review)--We all want to be valued — and be viewed as valuable — at work. But respect isn’t a given; you have to earn it. Whether you have a new manager or have worked with your current boss for years, what can you do to make sure your boss appreciates what you bring to the job? What’s the best way to build trust? And how do you ask for respect if you don’t … [Read more...] about How to Earn Your Manager’s Respect

My Switch From Seat 3A to Seat 27E

November 20, 2016 By SPINEMarketGroup

(Linkedin Pulse-Joe Staples)--I'll let you know upfront that this post doesn't offer much business insight. No great marketing advice. Nothing to help you with business strategy. Instead, this post describes a simple "ah-ha" moment that happened to me that I thought worth sharing. When I started my career as a young, impressionable 22 year old, the opportunity for business … [Read more...] about My Switch From Seat 3A to Seat 27E

Spine Sales Reps.Stormy Weather

November 20, 2016 By SPINEMarketGroup

The last decade has seen an unprecedent growth in the Spine market. Mainly due to the aging population and the development of improved technologies with new and better implants and instruments. Most of us, we have seen how spinal companies were growing and increasing their sales and profits. At the same time , we were giving full dedication to surgeons and hospitals for good … [Read more...] about Spine Sales Reps.Stormy Weather

Why is that salesman in the operating room for your spine surgery? Medical Device Employees Are Often In The O.R., Raising Concerns About Influence

November 19, 2016 By SPINEMarketGroup

They are a little-known presence in many operating rooms, offering technical expertise to surgeons installing new knees, implanting cardiac defibrillators or performing delicate spine surgery. Often called device reps — or by the more cumbersome and less transparent moniker “health-care industry representatives” — these salespeople are employed by the companies that make … [Read more...] about Why is that salesman in the operating room for your spine surgery? Medical Device Employees Are Often In The O.R., Raising Concerns About Influence

Surgeons and device reps – one rep’s comments

August 27, 2016 By SPINEMarketGroup

In a recent article (Cafepharma.com), it was discussed the findings of a recent study that examined the relationship between surgeons and device reps. The study, which was published in Plos one, found that reps were often an integral part of the surgical team. It also raised concerns about misaligned incentives and the possibility that reps' relationships with surgeons could … [Read more...] about Surgeons and device reps – one rep’s comments

Spine Sales Reps Blues.Stormy Weather

April 17, 2016 By SPINEMarketGroup

Spine weather-change

April 17, 2016--The last decade has seen an unprecedent growth in the Spine market. Mainly due to the aging population and the development of improved technologies with new and better implants and instruments. Most of us, we have seen how spinal companies were growing and increasing their sales and profits. At the same time , we were giving full dedication to surgeons and … [Read more...] about Spine Sales Reps Blues.Stormy Weather

Spine Rep of Tomorrow: Adaptation is Key

April 3, 2016 By SPINEMarketGroup

Spine Rep of Tomorrow

April 3, 2016-- "...but the species that survives is the one that is able best to ADAPT and adjust to the changing environment in which it finds itself" said Darwin. Spine Market: Changing Environment In the recent years, the Spinal Industry has started a transformation .Governments and health insurers worldwide  are implementing measures to control costs, public hospitals … [Read more...] about Spine Rep of Tomorrow: Adaptation is Key

Should Doctors Also Act as Device Sellers?

December 7, 2015 By SPINEMarketGroup

Physician-owned distributorships (PODs), commonly used by spinal surgeons and others to procure and distribute the medical devices for the procedures they perform, are coming under fire."While these arrangements are not always problematic, we are seeing more and more of these physician-salespeople using the very devices they sell in the surgeries and procedures they perform," … [Read more...] about Should Doctors Also Act as Device Sellers?

5 reasons why taking device sales reps out of the OR is a big mistake

October 22, 2015 By SPINEMarketGroup

Healthcare costs are spiraling out of control, and hospitals and health systems are attempting to reign in spending. Organizations are scaling back and cutting corners throughout the many stages of care. In an attempt to save money, some hospitals are experimenting with a rep-less medical device sales model. In the traditional model, a medical device sales rep from the … [Read more...] about 5 reasons why taking device sales reps out of the OR is a big mistake

AnyPlus®

September 27, 2014 By SPINEMarketGroup

The DLIF cage provides the surgeon with an alternative approach to interbody fusion procedures that is accomplished through a minimally invasive technique. Implant provides optimal intervertebral fit and ample graft cavity that fosters bony ingrowth, thereby restoring disc height and spinal stability.A full range of instrumentation is provided to accommodate surgeon … [Read more...] about AnyPlus®

AVS® Aria™ PEEK Spacer System

September 27, 2014 By SPINEMarketGroup

ARIA is a lateral approach system including access, instrumentation, and interbody. The ARIA was designed to provide access and treatment to the lumbar spine via a lateral or anterolateral approach, including anterior retroperitoneal exposure through a small incision.Surgical Tech.pdfBenefits:Open IOM strategy with integrated componentsRetractor provides simple and stable … [Read more...] about AVS® Aria™ PEEK Spacer System

CLYDESDALE®

September 27, 2014 By SPINEMarketGroup

The Direct Lateral Interbody Fusion procedure provides spine surgeons with a complete minimally invasive solution for the treatment of degenerative lumbar conditions. By utilizing a direct lateral approach to the spine, this procedure enables placement of a large interbody graft into the disc space for anterior column support while avoiding the obstacles associated with … [Read more...] about CLYDESDALE®

CALIBER®-L

September 27, 2014 By SPINEMarketGroup

CALIBER®-L is an expandable lateral lumbar fusion device designed to streamline insertion and optimize fit. Insertion of CALIBER®-L is performed at a contracted height to ease insertion. Controlled distraction is designed to maximize indirect decompression through disc height restoration. Continuous expansion resists migration by optimizing fit.Benefits:Minimized Impaction: … [Read more...] about CALIBER®-L

DLIF

September 27, 2014 By SPINEMarketGroup

The comprehensive and versatile Tyber Medical DLIF Interbody Spacer was designed for ease of use.Benefits:Optional TyPEEK™ Titanium Plasma Spray:TyPEEK provides an outstanding, new solution for fusion procedures by combining the properties of a Titanium plasma spray with the modulus of PEEK. The proprietary highly roughened surface may provide a more favorable environment for … [Read more...] about DLIF

InterContinental®

September 27, 2014 By SPINEMarketGroup

InterContinental® Plate-Spacer is the next generation system in minimally invasive lateral fixation. The plate and spacer are fully contained within the disc space, minimizing disruption to patient anatomy. The optimized screw design compressively loads the graft to help promote fusion. The system offers a wide variety of footprints in order to meet different patient anatomy … [Read more...] about InterContinental®

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