Vertiflex is a company that was acquired recently by Boston Scientific. Its flagship product is the Superion® which comes with Single-Use Instruments.
To create an strategic and dynamic sales tool for their team to drive sales of this product with the single-use concept, they designed and produced a limited-edition Launch Kit filled with all the tools necessary to sell this revolutionary and unique product to spine surgeons.
The box cover design concept portrays one of the instruments as a rocket to reinforce the launch theme. Inside, they included a slew of powerful tools – and for a little fun – various other single-use products to emphasize the value of the concept of single-use.
About Vertiflex
Vertiflex, was founded in 2005, and was based in Carlsbad, CA.In 2019, Boston Scientific announced that it has acquired Vertiflex.
About Boston Scientific
Boston Scientific transforms lives through innovative medical solutions that improve the health of patients around the world. As a global medical technology leader for 40 years, we advance science for life by providing a broad range of high performance solutions that address unmet patient needs and reduce the cost of healthcare. For more information, visit www.bostonscientific.com and connect on Twitter and Facebook.