ARTICLES

Yesterday, Zimvie announced its acquisition by the investment fund H.I.G. Capital. In the dynamic landscape of investment, a curious trend is emerging as investment funds increasingly set their sights on acquiring spinal implant companies. The intersection of healthcare innovation and financial strategy seems to be a compelling space for growth and profitability. Here are key … [Read more...] about Why Investment Firms Are Eyeing Spinal Implant Companies?

In the intricate dance of business, strategy, and execution are two sides of the same coin. Crafting a brilliant strategy sets the stage for success, but it's the seamless execution that takes center stage, especially in today's competitive landscape. The Underestimated Value of Execution In business, the spotlight often shines on strategy and planning. A well-developed … [Read more...] about Why Should Spine Business Managers design their Strategies with Execution in mind?

In the rapidly evolving world of healthcare, robotics is reshaping various aspects of spinal surgeries. This technological revolution is transforming its procedures and the roles of those responsible for selling spine implants. Spine implant sales representatives find themselves in a dynamic environment where adaptation is crucial. Here, we delve into how their roles are … [Read more...] about The Changing Role of Spine Implants Sales Representatives in the Age of Robotics

Lately, it seems that everyone likes to envision the future of the spine market. Whoever you talk to, comment on robotics, AI, the new roles of surgeons, and the industry in the future. It seems fine to me, although, through years of experience, I know how difficult it is to get it right.  More than 30 years ago, when I saw screws and rods inserted into patients, I … [Read more...] about Some Thoughts on the Future of the Spinal implant market. What will our Industry be like in a few years? What factors will change the rules of the game?

FRAUENFELD, Switzerland, Sept. 7, 2023 /PRNewswire/ -- Silony Medical International AG (the company), a growing challenger to "big medtech" in the global spinal fusion market, has signed a definitive agreement to acquire Centinel Spine's Global Fusion Business.  This combines Silony's Verticale® posterior screw & rod fusion System, its Roccia® and Favo® … [Read more...] about Silony Medical acquires Centinel Spine’s Global Fusion Business

A former DePuy Synthes (Johnson & Johnson) sales representative was indicted this week for allegedly defrauding a Boston-area hospital. He is accused of having falsely documented invoices sent to the hospital billing department claiming to have sold spinal products more expensive than they bought and in larger quantities. As a result, the hospital was substantially … [Read more...] about Former Spine Sales Rep from Depuy Synthes Arrested for Defrauding Boston Hospital 

The acquisition of Nuvasive by Globus Medical last February, has undoubtedly been the big news in the first quarter of 2023. This action will change market shares and leadership positions. Another fact to consider is the consequence of the merger of Orthofix with Seaspine, which places them among the top 5 in the world spine market. As we see in chart 1, according to the … [Read more...] about How have the Leading Spine companies performed in this First Quarter of 2023?

June 2023 by Jim Marino--There are only a few parties who are familiar with the earliest beginnings of NuVasive.  I am one of them, as I was the founder and I gave the company its name.  Initially, the early inventive concepts that germinated NuVasive were developed from my interests in arthroscopy and spine surgery.  I was one of the early resident-trained arthroscopists in … [Read more...] about NuVasive’s Early Beginnings! The Story told by its Founder!

I had five screws implanted in my back at age 13. Then I learned of spinal implants improperly tested. Can we know if medical procedures are safe?It has taken a while, but I’m gradually getting used to the fact that I will live the rest of my life with a medical device in my back.Three years ago, I received a spinal implant. It’s composed of a titanium rod, to which five screws … [Read more...] about We trust that spine implants are safe…

One of the reasons why acquisitions and mergers in the spinal market are complex is because of the great importance of the sales network in the success of those operations. Those of you who do not know this business will probably doubt it. But the reality is that the differentiation between the products of the big companies is currently scarce. It is good salespeople with their … [Read more...] about Why are Sales Reps a key piece in the success of the Globus and Nuvasive merger?

As we said a few days ago, it is a brave move by Globus but necessary. As a spine-focused company with an ambition to lead the market, they had no choice but to acquire a company. We believe they have done the right thing. Globus could have bought a smaller one like Zimvie, Seaspine, or ATEC. However, they chose to go big. If you want to lead, take risks and make a strong and … [Read more...] about After some days…, What is our take on the merger Globus-Nuvasive?