Stryker’s recent decision to divest its spinal implant business marks a significant shift in the medical device industry. This move allows the company to focus on higher-growth, more profitable segments like robotics and vascular medicine. However, it also will enable competitors to strengthen their position in the spine market. For VB Spine, success will depend on execution: … [Read more...] about Stryker’s Spine Business Sale: A Smart Move or a Missed Opportunity?
ARTICLES
What Role Will AI Play in the Future of Spine Surgery?
Artificial intelligence (AI) is undoubtedly one of the most significant technological trends shaping the future of many sectors, and healthcare is no exception. However, for those of us working within the spine surgery market, it is crucial to understand how this technology can specifically impact our field. The study published by AO, titled Current Applications and Future … [Read more...] about What Role Will AI Play in the Future of Spine Surgery?
The Dilemma of Gene Therapies: Can Cures Be Sustainable? How Does This Impact the Spine Market?
Biotechnology is experiencing an exciting revolution, with gene therapies at the forefront of this transformation. The ability to cure serious diseases with just a single dose is groundbreaking and promises to reshape medicine as we know it. However, a report by Goldman Sachs raises an important question that challenges this optimism: Can cures truly be a sustainable business … [Read more...] about The Dilemma of Gene Therapies: Can Cures Be Sustainable? How Does This Impact the Spine Market?
The Importance of Sales Representatives in the Operating Room: Supporting Spinal Surgeries
In the spine business, certain questions frequently arise: Is the presence of a sales representative in the operating room necessary? Does their involvement increase the company’s risk exposure? While these concerns are valid, the evidence points to a clear conclusion: sales representatives play a critical role in ensuring the success of surgical procedures. Their presence … [Read more...] about The Importance of Sales Representatives in the Operating Room: Supporting Spinal Surgeries
The Navy SEALs of Medical Devices: The Exceptional Work of Spine Reps!
In the vast and varied world of medical devices, each market presents its unique challenges and demands. From surgical instruments to prosthetics, every segment requires skilled professionals to ensure the success of its products. Yet, among all these areas, spine implant sales representatives stand out as some of the most complete, highly trained, and committed professionals … [Read more...] about The Navy SEALs of Medical Devices: The Exceptional Work of Spine Reps!
Has Globus Already Surpassed Medtronic in the Spine Market? Can J&J Find Its Way Back to the Top?
In recent years, Globus Medical has pursued a clear and ambitious goal: becoming the leader in the spine market. Meanwhile, Medtronic Spine has focused on defending its position against Globus. This strategic battle has driven significant moves that are reshaping the industry's landscape. Globus Medical's Strategy: From Challenger to Contender Globus faced two major … [Read more...] about Has Globus Already Surpassed Medtronic in the Spine Market? Can J&J Find Its Way Back to the Top?
Is Being a Doctor a Job, or a Calling? The Generational Divide Reshaping Medicine
A few days ago, The Wall Street Journal published an article quoting a 63-year-old surgeon who noted that the younger generation tends to view medicine as a job rather than a vocation. This perspective, he argued, highlights a shift in values as society changes over time. Today, we explore this theme, examining how these evolving viewpoints reflect broader trends in … [Read more...] about Is Being a Doctor a Job, or a Calling? The Generational Divide Reshaping Medicine
A New Era in Hospital Procurement of Spine Implants (I): Value-Based Purchasing—Could It Work? Exploring the Advantages and Challenges Ahead
The landscape of purchasing models for spine devices in hospitals is evolving, with an increasing emphasis on cost efficiency, regulatory compliance, and patient outcomes. As healthcare continues to shift towards value-based care, hospitals are exploring various models to optimize their procurement strategies while ensuring quality and safety in patient care. In addition to the … [Read more...] about A New Era in Hospital Procurement of Spine Implants (I): Value-Based Purchasing—Could It Work? Exploring the Advantages and Challenges Ahead
The “Top Gun” Mentality in Spine Surgery!
In a recent article published on LinkedIn by Axis Technologies, a key topic is addressed regarding the future of spine surgery: the "Top Gun" mentality. Like elite pilots, spine surgeons face extraordinary challenges in an environment where millimeters are crucial and margins for error are non-existent. This parallel is not just a striking analogy, but a true representation of … [Read more...] about The “Top Gun” Mentality in Spine Surgery!
Alphatec Spine from 1990 to 2024: A Journey of Resilience, Transformation, and Sales Success!
Founded in 1990 by Shunshiro "Roy" Yoshimi, Alphatec Spine initially operated as a medical device contract manufacturer. However, in July 1991, the company opted for vertical integration, pivoting to develop, manufacture, market, and sell its orthopedic trauma products. In 2003, Alphatec Spine expanded its focus to include spinal products. Following its initial success, … [Read more...] about Alphatec Spine from 1990 to 2024: A Journey of Resilience, Transformation, and Sales Success!
When will Globus Medical become the number 1 in Spine?
Globus Medical made a strategic move to challenge industry dominance by acquiring NuVasive just over a year ago. This acquisition propelled Globus from the fifth to the second position in the market. The synergy between the two companies expanded Globus's product portfolio and fortified its competitive edge in the industry. While there are notable cultural differences between … [Read more...] about When will Globus Medical become the number 1 in Spine?
The Future of ZimVie’s Spine Business Post-Sale: Exploring Potential Alternatives!
In a strategic move, ZimVie Inc. recognized globally for its leadership in the dental and spine markets, has finalized a definitive agreement to sell its spine business to H.I.G. Capital, a prominent global alternative investment firm. H.I.G. Capital, a global private equity firm, has a strong track record of successfully managing and growing businesses across various sectors. … [Read more...] about The Future of ZimVie’s Spine Business Post-Sale: Exploring Potential Alternatives!
Which Spine products have been launched in 2023?
In the year 2023, the landscape of spine product launches has undergone a noticeable shift. Unlike previous years marked by a flurry of introductions, this year has seen a more restrained approach, with a predominant focus on aligning company portfolios with prevailing product trends such as 3D technology, expansive cages, and sacral iliac implants. Notably absent from the … [Read more...] about Which Spine products have been launched in 2023?
What have been the Acquisitions in 2023?
In the spine market, there have been EIGHT acquisitions in 2023. Today, we share with you those that have occurred in this year until now. The spine industry has been undergoing a consolidation for some years. This situation may occur for several reasons: What have been the acquisitions in 2023? 9.- December: ZimVie Sells Spine Business to H.I.G. Capital What was … [Read more...] about What have been the Acquisitions in 2023?
Why Investment Firms Are Eyeing Spinal Implant Companies?
Yesterday, Zimvie announced its acquisition by the investment fund H.I.G. Capital. In the dynamic landscape of investment, a curious trend is emerging as investment funds increasingly set their sights on acquiring spinal implant companies. The intersection of healthcare innovation and financial strategy seems to be a compelling space for growth and profitability. Here are key … [Read more...] about Why Investment Firms Are Eyeing Spinal Implant Companies?
Why Should Spine Business Managers design their Strategies with Execution in mind?
In the intricate dance of business, strategy, and execution are two sides of the same coin. Crafting a brilliant strategy sets the stage for success, but it's the seamless execution that takes center stage, especially in today's competitive landscape. The Underestimated Value of Execution In business, the spotlight often shines on strategy and planning. A well-developed … [Read more...] about Why Should Spine Business Managers design their Strategies with Execution in mind?
The Changing Role of Spine Implants Sales Representatives in the Age of Robotics
In the rapidly evolving world of healthcare, robotics is reshaping various aspects of spinal surgeries. This technological revolution is transforming its procedures and the roles of those responsible for selling spine implants. Spine implant sales representatives find themselves in a dynamic environment where adaptation is crucial. Here, we delve into how their roles are … [Read more...] about The Changing Role of Spine Implants Sales Representatives in the Age of Robotics
Some Thoughts on the Future of the Spinal implant market. What will our Industry be like in a few years? What factors will change the rules of the game?
Lately, it seems that everyone likes to envision the future of the spine market. Whoever you talk to, comment on robotics, AI, the new roles of surgeons, and the industry in the future. It seems fine to me, although, through years of experience, I know how difficult it is to get it right. More than 30 years ago, when I saw screws and rods inserted into patients, I … [Read more...] about Some Thoughts on the Future of the Spinal implant market. What will our Industry be like in a few years? What factors will change the rules of the game?
Silony Medical acquires Centinel Spine’s Global Fusion Business
FRAUENFELD, Switzerland, Sept. 7, 2023 /PRNewswire/ -- Silony Medical International AG (the company), a growing challenger to "big medtech" in the global spinal fusion market, has signed a definitive agreement to acquire Centinel Spine's Global Fusion Business. This combines Silony's Verticale® posterior screw & rod fusion System, its Roccia® and Favo® … [Read more...] about Silony Medical acquires Centinel Spine’s Global Fusion Business