This morning I came across an article written by a manufacturer* of spinal implants defending PEEK as a material with many advantages. It is the first time I noticed a company defending it these days, even though for 20 years it has been the gold standard. It would be for something, right? The reason is […]
ARTICLES
Historical Spine Systems (2): CSLP Cervical Plate
The first anterior cervical fusion surgeries were performed in the early 1950s by Bailey and Badgley. At that time, many others such as Cloward, Smith, and Robinson contributed greatly to the refinement of cervical fusion techniques. The high rates of nonunion and kyphosis rates in multi-level cases led to the design and development of another […]
Historical Spine Systems (1) : Dick´s “Fixateur Interne”
The transpedicular fixation was initially developed by Dr Magerl in 1977. Originally it was used for external fixation of the lower thoracic and lumbar spine. The fixation device, consisting of two transverse bars and three threaded rods with triangular locking plates, provided rigid stability. The system could be applied in distraction, compression, or in a […]
Why Build Relationships with customers is crucial in the Spine market?
Work hard? Sure! Know your products very well? Of course! Provide the best service? No doubt about it! Succesful Price negotiations? Indeed!It´s enough?…Not really! From my point of view, the key factor is missing! RELATIONSHIPS with the customers! This is the element that separates the good from the best! Why? InformationKnowing a customer is key […]
Quiet People in Meetings Are Incredible
Tim Denning (medium.com)–Knowing when not to talk is an art. As a corporate man by day, and an entrepreneur by night, I’ve attended my fair share of meetings over the last decade or so. Meetings can be an odd experience. Before you know it the meeting can get out of control. Leaders with pinstripe suits […]
The “Poverty Spirit” Device Rep
Kevin Brown–Since I spend a lot of time in my car I always try to find vehicles that are comfortable and have some semblance of year-end resale after 40k miles. On one particular day I had just traded in for a new truck and drove up to a gaggle of reps in the hospital parking […]
Someone has to say it! Thank you Mr Demski!
A few days ago, I found this letter from the CEO of Globus Medical on Linkedin. It seemed to me that finally someone important had something to say and said it. We do not work at Globus Medical, nor for them, but Dave Demski undoubtedly has our respect and admiration. The letter was the following: […]
5 More Company Logos that you will probably never see again…
Many acquisitions have taken place in the Spinal market in the last 10 years. Those companies acquired, have disappeared forever but today as we did in our article “5 Company Logos that you will probably never see again…” , we want to remember another Five Companies: 1.- Lanx Lanx was founded by a team of […]
5 Company Logos that you will probably never see again…
According to our article “10 years of Acquisitions in the Spine Business (2010-2019)” many acquisitions have taken place in the Spinal market in the last 10 years consolidating companies or assets, with an eye toward stimulating growth, gaining competitive advantages, increasing market share, or influencing supply chains. Many companies acquired, have disappeared for ever although […]
7 Signs That You Need To Fire Your Outside Product Development Firm
By Lawrence Binder–Chairman at Binder Biomedical, Inc. So, you finally got your medical device project started but you just can’t seem to cross the finish line. From failing prototypes, failing mechanical tests, going over budget, to slipping timelines… your medical device development firm is failing you. If you are an OEM, you start to wonder […]
Top 5 Mistakes Medical Device Inventors Make When They Have A New Idea
By Lawrence Binder/Chairman at Binder Biomedical, Inc. (linkedin.com)–The hardest part of developing a new idea is getting started. But getting started without considering this list could cause major project setbacks. Contact me to discuss how I can help navigate the complicated product development cycle and bring your new idea to life. List Below: Hiring an […]
Spine Business:Is the Past Better than the Present?
Is the past always better than the present? We love to reminisce about the good old days. . . When prices were high and the spine market was stable, growing and very profitable. Ten years ago, we did not have to deal with the pricing or with insurance companies pushing back harder than ever on […]
Sales Reps May Be Wearing Out Their Welcome In The Operating Room
In the operating room, surgical masks and matching scrubs can make it hard to tell who’s who — at least for outsiders. Patients getting wheeled in might not realize that salespeople working on commission are frequently present and sometimes even advise the clinical team during surgery. Who are these salespeople, and why are they there? […]
The Best Bosses Are Humble Bosses
After decades of screening potential leaders for charm and charisma, some employers are realizing they’ve been missing one of the most important traits of all: humility. In an era when hubris is rewarded on social media and in business and politics, researchers and employment experts say turning the limelight on humble people might yield better […]
Is the Spine market Consolidating? 10 acquisitions in 12 months!
September 2, 2018–The Consolidation is the phase in an industry where competitors start to merge. The main objectives for the companies is often to gain a larger portion of overall market share and to take advantage of synergies as Stryker has just done acquiring K2M Inc.Consolidations and mergers are a form of inorganic growth when […]
Medtronic: Can Spine Division Turn Around?
(Zacks Equity Research)–Of late, Medtronic plc‘s (MDT) spine business has been registering soft performance due to a challenging market scenario. Let us see if there is any possibility of a rebound this time around. The company is scheduled to report fourth-quarter and fiscal 2018 results before the opening bell on May 24. Spine at a Glance In […]
Did an Orthopedic Surgeon accidentally shoot a Sales Rep?
(ryortho.com)–In Cayce, South Carolina a 46-year old orthopedic surgeon has been accused of fatally shooting William Holland, a sales rep employed by CrossLink Orthopaedics, one of Stryker’s largest distributors.According to the police initially, this was a tragic, horrible gun accident.In their first recounting of events, the police said that the surgeon, Adam Lazzarini, M.D., had […]
Here’s why your attitude is more important than your intelligence
When it comes to success, it’s easy to think that people blessed with brains are inevitably going to leave the rest of us in the dust. But new research from Stanford University will change your mind (and your attitude). Psychologist Carol Dweck has spent her entire career studying attitude and performance, and her latest study […]
Globus Medical: Innovating Beyond The Spine Market
(SEEKINGALPHA.COM) –The orthopedic implants industry is relatively fragmented among ten large competitors who operate in the space, with some like Globus Medical (GMED), specializing in certain products such as minimally invasive spine implants. Despite Globus Medical’s recent success, it remains a relatively small player in the orthopedic implants market. Stryker (SYK), Zimmer-Biomet (ZBH), and Medtronic […]
Mazor CEO: Robotics is Here to Stay
(https://www.mddionline.com)–During Mazor Robotics’ fourth-quarter earnings call, executives mentioned Medtronic almost as much as they mentioned their own company. And for good reason. The company received 24 purchase orders for its Mazor X robotic system in the fourth quarter of 2017, and all but one of those orders came from Medtronic. Under a global distribution sale that […]
Medical Device Sales Reps in the Operating Room: An Asset or a Liability?
November 1, 2017 (mddionline.com)–In this age of rapidly developing technologies, medical device sales representatives fill a unique role. In the business of surgery, sales reps not only deliver medical devices to hospitals as needed, but they ensure that surgical teams know precisely when and how a device and its components are to be used. Often knowing […]
Why do Healthcare Executives Treat Their Doctors like the Enemy?
(Linkedin.com-Pulse-Thad Johnson)–I recently had a conversation with a couple of senior executives from a publicly traded healthcare company that owns and operates hospitals and medical groups throughout the United States. They complained that the doctors were making too much money and that they needed to hire someone who would “get tough” with them and figure […]
Will the Sales Representative in the Operating Room Become Extinct?
Linkedin Pulse.Tom Williams–Few patients that go in for spine, hip or knee replacement surgery realize that a sales representative is often present to provide technical assistance to the surgeon during the procedure. This is a practice that has been prevalent for decades and has traditionally provided great value to hospitals and surgeons but is now […]
Why do Medical Devices Take so Long to Develop?
This article was published in Linkedin Pulse last 8th of September by Andrew Hyncik: https://www.linkedin.com/Why do medical devices take so long develop?: In an age when entirely new car models can come out in under three years or when new lifestyle gadgets like phones can get released in well under two, why then do new medical devices take […]
How to Earn Your Manager’s Respect
(Harvard Business Review)–We all want to be valued — and be viewed as valuable — at work. But respect isn’t a given; you have to earn it. Whether you have a new manager or have worked with your current boss for years, what can you do to make sure your boss appreciates what you bring […]
My Switch From Seat 3A to Seat 27E
(Linkedin Pulse-Joe Staples)–I’ll let you know upfront that this post doesn’t offer much business insight. No great marketing advice. Nothing to help you with business strategy. Instead, this post describes a simple “ah-ha” moment that happened to me that I thought worth sharing. When I started my career as a young, impressionable 22 year old, […]
Why is that salesman in the operating room for your spine surgery? Medical Device Employees Are Often In The O.R., Raising Concerns About Influence
They are a little-known presence in many operating rooms, offering technical expertise to surgeons installing new knees, implanting cardiac defibrillators or performing delicate spine surgery. Often called device reps — or by the more cumbersome and less transparent moniker “health-care industry representatives” — these salespeople are employed by the companies that make medical devices: Stryker, […]