• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • MANUFACTURERS
  • HEADHUNTERS
  • PRODUCT SECTIONS
  • COMPANIES

SPINEMarketGroup

Spine Industry News

  • HOME
  • 2025
  • 2024
  • BROCHURES
  • ARTICLES
  • VIDEOS

When will Globus Medical become the number 1 in Spine? 

February 25, 2024 By SPINEMarketGroup

Globus Medical made a strategic move to challenge industry dominance by acquiring NuVasive just over a year ago. This acquisition propelled Globus from the fifth to the second position in the market. The synergy between the two companies expanded Globus’s product portfolio and fortified its competitive edge in the industry. While there are notable cultural differences between Globus Medical and NuVasive, both companies share common strengths that complement each other. Despite initial challenges in integration, their collective focus on product excellence, training, technology, and service provides a solid foundation for mutual benefit. While Globus leans towards profitability, NuVasive relies more on marketing, creating a symbiotic relationship. While the aspiration to become the world’s premier spine company is evident following the NuVasive acquisition, the exact timeline for this achievement remains uncertain. However, multiple indicators suggest that Globus Medical is on a path toward becoming the leading authority in spinal care.

Chart 1

Who is number 1 today?

The world market leader is Medtronic, which became the top player in 1998 when it purchased Sofamor Danek Group Inc. for about $3.7 billion in stock. Sofamor Danek, based in Memphis, was the leader in spine surgery technologies worldwide. Since then, Medtronic has been the clear leader by far. However, we’ve noticed that its growth has been slower in recent years. Specifically, if we look at the period from 2015 to 2020 (Chart 1), (footpage) its sales decreased by 6%. It doesn’t seem like things have improved since 2021, as they have not published separate spine data but have combined it with cranial, suggesting there may not be much positive to report. It also indicates a lack of focus in that business, or at least that’s how it appears.

What has been the evolution of Globus + NuVasive in recent years?

In the period from 2018 to 2022, both companies have grown separately. (Chart 2) Globus has grown by 43%, steadily increasing each year, even during the 2020 pandemic. NuVasive has grown by 9% in the same period. Combining both companies, their joint growth has been 23%, from $1.814 billion in 2018 to $2.224 billion in 2022. Medtronic published spine figures for 2020, which were $2.503 billion.

Chart 2

Which are the Key Factors Driving Globus Medical’s Rise?

  • Vision and Focus: Globus Medical demonstrates a clear vision and relentless focus on becoming the best in the spinal market. In contrast, competitors like Medtronic lack the same level of understanding and commitment to the spine market, possibly due to their diversified focus across various sectors.Medtronic knows where it’s heading, but not in spine. They’ve been lacking focus and showing minimal interest in the spine sector for quite some time. The impression is that they’re confused and don’t seem to be comfortable in this market.
  • Strong Leadership: Led by a great team like Dan Scavilla and Dave Hole, with the influence of Globus Medical’s founder David Paul, Globus Medical has a leadership team aligned with the goal of spinal market dominance. Their cohesive vision and strategic direction set them apart from competitors like Medtronic, which face challenges in maintaining focus amidst diverse business units.
  • Potent Sales Network: The merger with NuVasive has fortified Globus’s commercial capabilities, establishing a formidable sales network that enhances its market position.
  • Extensive and Innovative Product Portfolio: The combined strengths of both companies result in an unparalleled portfolio of high-quality spinal products, positioning Globus as a frontrunner in meeting the evolving needs of spinal care.Additionally, they offer state-of-the-art technologies like expandables. While Medtronic also offers a comprehensive range, they have been slow in introducing new products and are somewhat behind in interbody fusion cages.
  • Technology: Globus Medical, with its Excelsius platform (GPS, 3D), and incorporating NuVasive’s Pulse (Neuromonitoring, Global alignment, Rod Bending, Navigation), has cutting-edge technology better than any other company, including Medtronic.

When is Globus Medical likely to surpass Medtronic and become the leader in the spine industry?

With a clear vision, strong leadership, a potent sales network, advanced technology, and an innovative product portfolio, Globus Medical will achieve its objective soon. By 2025, it is likely to surpass Medtronic unless the latter demonstrates a renewed determination to maintain its leadership through strategic acquisitions and focused efforts in the spine sector. The stage is set for Globus to redefine spinal care and emerge as the undisputed leader in the field.

###

Data: Source Medtronic Annual Reports

Spine Sales: 2015,2016,2017

(Visited 7,628 times, 92 visits today)

Filed Under: ARTICLES, NEWS Tagged With: 2024

Reader Interactions

Comments

  1. Kingsley R Chin MD MBA says

    February 25, 2024 at 11:38 pm

    Very enlightening article. Dave Paul and Globus are a remarkable story. Inspiring. The title is not aligned with the content however. #1 in sales would be more aligned. Spine treatment is performed by multiple different providers not just surgeons who perform traditional pedicle screws for which navigation and robotics are developed to improve. Total disc replacements and interspinous fixation plus other interventional spine therapies for instanceare emerging rapidly in the shadows like EV did among combustible engines. So #1 in innovation depends on which technologies you choose to focus on.

Primary Sidebar

PLATINUM SPONSORS

GOLD SPONSORS

MOST POPULAR POSTS

  • Thinking About a Spine Robot? Your 2025 Guide to the…
  • BROCHURES
  • The Crown Is Still Medtronic’s… For Now!
  • Just Reflective, Not Disappointed: Globus Medical’s…
  • What’s Happening with Globus Medical? Why Has the…
  • After Diabetes, Could Medtronic’s Spine…
  • Top Expandable Cages of 2025: Which Lumbar Implants…
  • (UPDATED 2025): Starting Spine Endoscopy? Best…
  • (UPDATED 2024): +8 Lumbar Artificial Discs to Know…
  • Globus Medical to Execute $500 Million Share Buyback…
  • Eminent Spine’s 3D Printed Titanium Pedicle Screw…
  • Dispute Over Spinal Implant Royalties Between…
  • (UPDATED 2024): +108 Stand-Alone Cervical Cages to Know..!
  • Stryker’s Spine Business Sale: A Smart Move or a…
  • (Updated!) 15 Expandable PLIF Cages to Know…!
  • (UPDATED 2025): 6 Artificial Cervical Discs You’ll…
  • Globus Medical Reports First Quarter 2025 Results
  • Viscogliosi Brothers Completes Acquisition of U.S.…
  • Orthofix Discontinues M6-C™ and M6-L™ Artificial…
  • A New Player in Spinal Care, POWEHI Medical!
  • LAST 10 VIDEOS PUBLISHED

    1. Boston Scientific: Vertiflex Video Animation
    2. GetSet Surgical: GoPLF Implant overview
    3. GetSet Surgical: GoLif Implant Overview
    4. GetSet Surgical: GOlif instruments overview
    5. Alphatec Spine: ATEC PTP™ Corpectomy
    6. XACT ACE® Robotic System
    7. Perlove Medical: Spine Surgery Robot
    8. FUTURTEC: ORTHBOT Spinal ROBOT
    9. Biedermann Motech: MOSS 100 (Short)
    10. POWEHI MEDICAL AG: KUDOS™ Modular

    Recent Comments

    • Maurus Stoeckli on (UPDATED 2025): Starting Spine Endoscopy? Best Companies to Consider and Why the Market Is Heating Up!
    • Peter on Thinking About a Spine Robot? Your 2025 Guide to the Best Models, What’s Coming, Why You Need One, and Which Is Truly the Best?
    • Daniel on Thinking About a Spine Robot? Your 2025 Guide to the Best Models, What’s Coming, Why You Need One, and Which Is Truly the Best?
    • Peter on A New Player in Spinal Care, POWEHI Medical!
    • Sandy on Just Reflective, Not Disappointed: Globus Medical’s Bittersweet Q1 2025
    • SPINEMarketGroup on M6 Discontinued: What Are the Alternatives for a Cervical Artificial Disc?
    • Email
    • Twitter
    • YouTube

    Subscribe to Our Newsletter!

    Check your inbox or spam folder to confirm your subscription.

    Footer

    • Email
    • Twitter
    • YouTube

    Contact us:

    [email protected] [email protected]

    PRIVATE POLICY

    • Legal Advice
    • VIDEOS

    Copyright © 2025 · SPINEMarketGroup

    Manage Cookie Consent
    To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
    View preferences
    {title} {title} {title}