In a recent article (Cafepharma.com), it was discussed the findings of a recent study that examined the relationship between surgeons and device reps. The study, which was published in Plos one, found that reps were often an integral part of the surgical team. It also raised concerns about misaligned incentives and the possibility that reps’ relationships with surgeons could adversely affect both patient care and healthcare costs.
We interviewed a veteran medical device rep to get his opinion on the article and the rep’s role in the OR. The rep we spoke with has been in the industry for 15 years. There are some possible differences between our subject’s experience and the experience of those in the study.
While orthopedic surgeons were interviewed as part of the study, it is somewhat implied that the procedures were scheduled procedures. Our subject is a trauma implant rep, and so is involved in primarily unplanned or emergency procedures.Read Interview Cafepharma.com