Pioneer™ Surgical Technology, Inc. Expands German Market Presence

Marquette, Michigan and Houten, The Netherlands (PRWEB) December 20, 2012
In a move to expand its foothold in the German market,Pioneer Surgical Technology today announces the creation of Pioneer Surgical Technology Deutschland GMBH, with offices located in Konstanz, Germany. The expansion positions Pioneer Surgical closer to its surgeon and hospital customers in Germany by establishing a commercial center that will be solely focused on this key market.
“Our strategy is for Pioneer Surgical Global Spine to be recognized as a market leader in providing innovative surgical solutions that benefit the patient, surgeon and hospitals around the world,” states Jim St. John, Executive Vice President of Global Distributed Spine. “Our goal is to nimbly address individual market needs through a combination of dedicated personnel and customized product offerings tailored to the unique requirements of individual markets as substantiated by careful business analysis.”The team in Germany consists of five territory managers led by Joerg Maassen, Business Unit Manager – Germany. He says, “Our team is enthusiastic about expanding the presence of Pioneer Surgical Global Spine and becoming a valuable contributor to the overall Pioneer Surgical organization.”
About Pioneer Surgical Technology
Pioneer Surgical Technology, Inc. was founded in Marquette, Michigan in 1992. Since that time, Pioneer Surgical has developed successful products in the Spine, Biologics, Orthopedics, and Cardiothoracic markets. Pioneer has several facilities throughout the U.S. and in Houten, The Netherlands. The company employs nearly 300 people worldwide. Pioneer’s state-of-the-art manufacturing capabilities differentiate it from others in the marketplace. This vertically-integrated structure greatly enhances Pioneer’s ability to take an idea from the drawing board to commercialization. Pioneer demonstrates its commitment to surgical innovation by designing and delivering products that provide intraoperative efficiency for surgeons, cost-effectiveness for the healthcare system and better outcomes for patients. For more information on Pioneer and its products visit http://www.pioneersurgical.com.